Le Man de tar en version tl;dr

The UK IPO has announced today that Google and Microsoft have signed an anti-piracy agreement with the creative industries, in the form of the UK record industry trade body, the BPI and the US Motion Picture Association.

The government has been facilitating the talks (which have apparently been going on for several years) which have now led to a Voluntary Code of Conduct.
The objective is to reduce the visibility of pirate sites to those casually searching for content.